Parris Varney

Source stitches together marketing data from across the internet and serves it back as reports, an API, and MCP.

Before joining, my partner had spent almost $2M for a CRUD app using GraphQL, and Lambda on Postgres. It couldn't handle more than a couple of small users and cost about $1,000 per user per month.

CRUD was the wrong shape for heavy reporting, so I rebuilt it: Every user gets their own BigQuery instance, exported to Parquet, consumed by DuckDB WASM in the browser so dashboards are instant.

We achieved Feature parity in about four months, then got back to the roadmap.

BusinessLoans matches millions of monthly visitors to the five best-fit lenders.

When I arrived, they had spent $1M to build an app that needed constant human intervention, lost leads, and regularly stopped working with no visibility into why.

Over about a year, while continuing to ship the roadmap, I replaced the broken subsystems, including a homemade database, added monitoring and alerting, and built a custom form builder. The conversion team could ship and test their own forms, and were still finding 1–2% more revenue per round when I left.

The team went from an offshore team of seven or eight, with a lot of churn, down to me and one engineer, then back to six with specialists on contract. I handed the reins to one of my hires to go launch Source, and they continue to crush it.